# GiftPlanner™ — Press Fact Sheet

> Status: v1.0 · dated 2026-07-13 · Comms & PR · US spelling (store/public-facing copy)
> Derived from `strategy/POSITIONING.md` (canon) and `strategy/MESSAGE_HOUSE.md`. If a claim is not a proof point there, it does not appear here.
> This file is the master copy. The shipped versions (1-page PDF + giftplanner.app/press section) are exports of this file — update here first, re-export, bump the date.

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## At a glance

| | |
|---|---|
| **Product** | GiftPlanner™ (App Store / Google Play display name: **GiftPlannerAI**) |
| **Category** | birthday gift planner |
| **Tagline** | Never miss a birthday. Always nail the gift. |
| **In one sentence** | GiftPlanner remembers every friend's birthday and turns what they actually love into gift ideas you can buy. |
| **Platforms** | iOS and Android (one app, both stores) |
| **Languages** | English, Spanish, Turkish, and Persian — including full right-to-left Persian support. [operator: Russian ships on the web today and `ru.ts` exists in the app bundle — resolve the open ru decision (POSITIONING.md §2 caveat) before publishing any hard language count; this sheet deliberately names languages instead of counting them] |
| **Price** | Free to start; **GiftPlanner Plus** at **$4.99/month** (annual plan: [operator: verify annual price in RevenueCat before publishing — do not estimate]) |
| **Status** | Submission-ready; waitlist live at giftplanner.app. Launch date: [operator: insert once App Store approval lands] |
| **Founder** | Aidin [operator: confirm surname + preferred press styling] — solo founder; designed, built, and localized the entire product |
| **HQ** | Cyprus [operator: add legal entity name if/when incorporated] |
| **Founded** | 2026 |
| **Website** | giftplanner.app |
| **Press contact** | press@giftplanner.app · general: hello@giftplanner.app · users: support@giftplanner.app |

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## What it does (the five things)

1. **Remembers for you.** Add a friend once; GiftPlanner discovers the birthday automatically — no form-filling marathon.
2. **Reminds you in time to act.** The reminder lands about two weeks ahead — before the panic, not during it.
3. **Turns real interests into real gifts.** Gift ideas are personalized to what each friend actually loves, matched to live, buyable products through shopping search, at the budget you set.
4. **Designs the cake.** The AI Cake Designer builds a custom cake concept around the friend's personality — shareable straight to a bakery.
5. **Finishes the job.** Birthday messages written in your tone, plus a personalized digital postcard to share in a tap.

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## Pricing model

| Tier | Price | What you get |
|---|---|---|
| **Free** | $0 | The full product, with weekly limits: **6 gift-idea generations, 4 cake designs, and 10 birthday messages per week** (limits are enforced server-side) |
| **GiftPlanner Plus** | **$4.99/month** · annual: [operator: verify in RevenueCat] | Higher limits, all features |

The subscription is the only thing sold in-app. Gift products open in the browser at the retailer — GiftPlanner is not a marketplace and never takes payment for goods.

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## Privacy stance (engineered, not promised)

> We never share your friends' names with image generators, and we store only interest signals — never raw social data.

- A rule enforced **in code, not policy**: a friend's name is never included in any prompt sent to a third-party image generator — only themes and interest-derived motifs.
- Raw social-media content is never stored — only the extracted interest keywords needed to personalize ideas, which the user can delete at any time.
- All AI generation runs through GiftPlanner's own backend; no AI keys or raw prompts live on the device.

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## Why it's different

Reminder apps ring the alarm and leave you at the shop door. Generic AI gift quizzes have never met your friend. GiftPlanner is the only app that carries a birthday end to end — reminder → personalized gift ideas → real buyable products → cake design → message → postcard — starting from who the person actually is, two weeks before the day.

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## Quick facts for accurate coverage

| Get it right | |
|---|---|
| Name in prose | **GiftPlanner** (one word, capital G, capital P). Store listings display **GiftPlannerAI**. |
| Trademark symbol | **™**, never ® (no registration filed yet) |
| Category wording | "birthday gift planner" — not "AI gift finder", not "gifting platform" |
| Mascot | **Kado**, a small **violet** robot (never blue) who carries gift boxes; named from the word for *gift* — کادو in Persian, *kado* in Dutch and Indonesian, from the French *cadeau* |
| Language naming | "Persian" in all public copy (not "Farsi") |
| App availability | iOS **and** Android from day one — most competing apps are iOS-only |

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## Boilerplate

The canonical press boilerplate paragraph lives in **`strategy/POSITIONING.md` §6** — use it verbatim; do not paraphrase or restate it in derived copy. [operator: paste it verbatim into the exported PDF/web versions of this sheet; keep this file as a pointer so the boilerplate has exactly one source of truth.]

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## Assets

Logo, wordmark, Kado mascot art, color and type specs: `giftplanner-brand-kit/` (logos/, mascot/, color/COLOR.md, type/TYPE.md). Real app screenshots only — GiftPlanner never uses fabricated mockups. Press kit page: giftplanner.app/press [operator: currently a stub; rebuild per tracker "Online press kit hub" item before outreach].

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*Fact sheet v1.0 — 2026-07-13. For anything not answered here: press@giftplanner.app.*
